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#Hashtag Digital Marketing Academy

Ecommerce Business

Launch and grow an online store: product research, Shopify, marketplaces, ads, logistics and scaling.

10 weeks38 lessonsComing soon

What you'll get

This course is built from Hashtag Digital Marketing Academy's classroom program in Dehradun, adapted for self-paced practice on Practically Learn.

  • 10 weeks of guided, practical lessons
  • 38 lessons with downloadable notes & slides
  • Practical tasks done in real tools
  • 2 mentor reviews of your work
  • Instant AI feedback on every submission
  • Certificate after your capstone is approved

Curriculum

9 modules · 38 lessons
1Module 1: Ecommerce Fundamentals4 lessons ▾
  • Types of ecommerce models
  • Unit economics
  • D2C vs marketplace
  • Setting profit goals
2Module 2: Product Research & Winning Products5 lessons ▾
  • Market research tools
  • Trend spotting
  • Margin calculation
  • Competitor analysis
  • Supplier sourcing
3Module 3: Shopify Store Setup4 lessons ▾
  • Theme selection & design
  • Product page optimization
  • Checkout flow & payment gateway
  • App stack setup
4Module 4: Amazon, Flipkart & Meesho Selling4 lessons ▾
  • Account setup & verification
  • Listing optimization
  • Pricing strategies
  • Reviews, ratings & inventory
5Module 5: Facebook & Instagram Ads for Ecommerce5 lessons ▾
  • Pixel & event setup
  • Campaign structures
  • Audience targeting
  • Creative best practices
  • Scaling winning ads
6Module 6: Google Ads for Ecommerce4 lessons ▾
  • Google Merchant setup
  • Shopping campaign optimization
  • Performance Max campaigns
  • Search ads & conversion tracking
7Module 7: Order Fulfillment & Logistics4 lessons ▾
  • Courier partner selection
  • COD vs prepaid strategy
  • Shipping cost optimization
  • Returns & inventory planning
8Module 8: Scaling Strategies & Automation4 lessons ▾
  • When to scale
  • Budget allocation & cash flow
  • Team building
  • Process automation
9Module 9: Brand Building & Retargeting4 lessons ▾
  • Brand identity creation
  • Retargeting strategies
  • Social proof & email marketing
  • Customer loyalty programs

How it works

  1. STEP 1
    Watch a short lesson
    Concepts explained on the real tool screen.
  2. STEP 2
    Do it yourself
    Follow the guided lab step by step.
  3. STEP 3
    Submit your task
    Get instant AI feedback, then a mentor review.
  4. STEP 4
    Build your portfolio
    Approved work goes on your public profile.

FAQs

Can I try before paying?

This course is launching soon online. The first module will be free to try when it goes live.

How are tasks reviewed?

You get instant AI feedback when you submit, and a mentor scores your work against the rubric shown on each task.

Do I get a certificate?

Yes. Your certificate is issued once your capstone project is approved by a mentor.

How do I pay?

Payments are handled securely by Razorpay: UPI, cards, net banking and wallets.

See our refund policy.

Ecommerce Business | Practically Learn