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#Hashtag Digital Marketing Academy

Google Ads & PPC

Run profitable Search, Display, YouTube, Shopping and Performance Max campaigns with proper tracking.

6 weeks24 lessonsComing soon

What you'll get

This course is built from Hashtag Digital Marketing Academy's classroom program in Dehradun, adapted for self-paced practice on Practically Learn.

  • 6 weeks of guided, practical lessons
  • 24 lessons with downloadable notes & slides
  • Practical tasks done in real tools
  • 2 mentor reviews of your work
  • Instant AI feedback on every submission
  • Certificate after your capstone is approved

Curriculum

6 modules · 24 lessons
1Module 1: Google Ads Fundamentals4 lessons ▾
  • PPC & the auction system
  • Account structure & setup
  • Campaign types overview
  • Billing & budgets
2Module 2: Search Campaigns4 lessons ▾
  • Keyword research & match types
  • Writing compelling ad copy
  • Ad extensions (assets)
  • Quality Score optimization
3Module 3: Display & Video Advertising4 lessons ▾
  • Display Network targeting
  • Responsive display ads
  • YouTube advertising
  • Video campaign strategies
4Module 4: Shopping & Performance Max4 lessons ▾
  • Google Merchant Center setup
  • Shopping campaign structure
  • Performance Max campaigns
  • Feed optimization
5Module 5: Analytics & Tracking4 lessons ▾
  • GA4 integration
  • Conversion tracking setup
  • Google Tag Manager
  • Attribution models
6Module 6: Optimization & Scaling4 lessons ▾
  • Bid strategies & automation
  • A/B testing framework
  • Budget scaling techniques
  • Reporting & client management

How it works

  1. STEP 1
    Watch a short lesson
    Concepts explained on the real tool screen.
  2. STEP 2
    Do it yourself
    Follow the guided lab step by step.
  3. STEP 3
    Submit your task
    Get instant AI feedback, then a mentor review.
  4. STEP 4
    Build your portfolio
    Approved work goes on your public profile.

FAQs

Can I try before paying?

This course is launching soon online. The first module will be free to try when it goes live.

How are tasks reviewed?

You get instant AI feedback when you submit, and a mentor scores your work against the rubric shown on each task.

Do I get a certificate?

Yes. Your certificate is issued once your capstone project is approved by a mentor.

How do I pay?

Payments are handled securely by Razorpay: UPI, cards, net banking and wallets.

See our refund policy.

Google Ads & PPC | Practically Learn