← All courses
#Hashtag Digital Marketing Academy

Meta Ads: Facebook & Instagram Advertising

Plan, launch, track and scale Facebook and Instagram campaigns that bring real leads and sales.

8 weeks24 lessonsComing soon

What you'll get

This course is built from Hashtag Digital Marketing Academy's classroom program in Dehradun, adapted for self-paced practice on Practically Learn.

  • 8 weeks of guided, practical lessons
  • 24 lessons with downloadable notes & slides
  • Practical tasks done in real tools
  • 2 mentor reviews of your work
  • Instant AI feedback on every submission
  • Certificate after your capstone is approved

Curriculum

6 modules · 24 lessons
1Module 1: Fundamentals of Meta Advertising4 lessons ▾
  • Facebook & Instagram ad ecosystem
  • Setting up Meta Business Suite
  • Business Manager configuration
  • Ad account structure & hierarchy
2Module 2: Campaign Strategy & Objectives4 lessons ▾
  • Campaign objectives: awareness, traffic, conversions
  • Marketing funnel for Meta Ads
  • Budget planning & bidding strategies
  • A/B testing framework
3Module 3: Audience Targeting Mastery4 lessons ▾
  • Custom audiences from website & lists
  • Lookalike audiences
  • Interest & behaviour targeting
  • Retargeting strategies
4Module 4: Creative Design & Copywriting4 lessons ▾
  • Ad creative best practices
  • Video vs image ads
  • Writing compelling ad copy
  • Dynamic creative optimization
5Module 5: Pixel & Conversion Tracking4 lessons ▾
  • Meta Pixel installation
  • Conversions API (CAPI)
  • Event tracking & custom conversions
  • Attribution settings
6Module 6: Analytics & Scaling4 lessons ▾
  • Reading Ads Manager reports
  • Key metrics: ROAS, CPA, CTR
  • Campaign optimization techniques
  • Scaling winning campaigns

How it works

  1. STEP 1
    Watch a short lesson
    Concepts explained on the real tool screen.
  2. STEP 2
    Do it yourself
    Follow the guided lab step by step.
  3. STEP 3
    Submit your task
    Get instant AI feedback, then a mentor review.
  4. STEP 4
    Build your portfolio
    Approved work goes on your public profile.

FAQs

Can I try before paying?

This course is launching soon online. The first module will be free to try when it goes live.

How are tasks reviewed?

You get instant AI feedback when you submit, and a mentor scores your work against the rubric shown on each task.

Do I get a certificate?

Yes. Your certificate is issued once your capstone project is approved by a mentor.

How do I pay?

Payments are handled securely by Razorpay: UPI, cards, net banking and wallets.

See our refund policy.