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#Hashtag Digital Marketing Academy

Performance Marketing — 20-Day Practical Course

Plan, launch, track and scale Meta and Google Ads campaigns for a real business in 20 sessions. The Hashtag Academy classroom course, now self-paced: every day ends in a practical task reviewed by a mentor.

12 weeks20 lessons20 practical tasksMentor reviewed

What you'll get

This course is built from Hashtag Digital Marketing Academy's classroom program in Dehradun, adapted for self-paced practice on Practically Learn.

  • 12 weeks of guided, practical lessons
  • 20 lessons with downloadable notes & slides
  • 20 practical tasks done in real tools
  • 20 mentor reviews of your work
  • Instant AI feedback on every submission
  • Certificate after your capstone is approved

Curriculum

8 modules · 20 lessons
1Module 1: Performance Marketing FundamentalsFree3 lessons ▾
  • Day 1: Digital Marketing vs Performance MarketingPractical task: Day 1 assignment: Funnel Mapping Exercise
  • Day 2: Core Metrics & Profit UnderstandingPractical task: Day 2 assignment: CPA / ROAS Calculator
  • Day 3: Brand vs Performance + Common MistakesPractical task: Day 3 assignment: Funnel Map Presentation
2Module 2: Market Research & Strategy2 lessons ▾
  • Day 4: Audience Targeting & Competitor AnalysisPractical task: Day 4 assignment: Competitor Ad Analysis
  • Day 5: Offer, Positioning & Keyword ResearchPractical task: Day 5 assignment: Offer + Keyword List
3Module 3: Meta Ads Mastery5 lessons ▾
  • Day 6: Business Manager & Ad Account StructurePractical task: Day 6 assignment: Business Manager Setup
  • Day 7: Pixel Installation & Event TrackingPractical task: Day 7 assignment: Pixel Install & Verify
  • Day 8: Custom vs Lookalike AudiencesPractical task: Day 8 assignment: Custom + Lookalike Audience
  • Day 9: Creative & Copywriting for AdsPractical task: Day 9 assignment: Ad Copy Writing
  • Day 10: Campaigns & OptimisationPractical task: Day 10 assignment: Lead Gen Campaign Build
4Module 4: Google Ads Mastery3 lessons ▾
  • Day 11: Search Ads FundamentalsPractical task: Day 11 assignment: Search Campaign Build
  • Day 12: Display, Remarketing & YouTube AdsPractical task: Day 12 assignment: Remarketing Campaign Setup
  • Day 13: Shopping, Performance Max & TrackingPractical task: Day 13 assignment: Feed Audit + Conversion Tracking
5Module 5: Landing Page Optimisation2 lessons ▾
  • Day 14: High-Converting Page Structure & CTAPractical task: Day 14 assignment: Landing Page Audit
  • Day 15: A/B Testing & Mobile OptimisationPractical task: Day 15 assignment: Landing Page Rebuild
6Module 6: Analytics & Tracking2 lessons ▾
  • Day 16: GA4 Setup & Core ReportsPractical task: Day 16 assignment: GA4 Property Setup
  • Day 17: Google Tag Manager & Attribution ModelsPractical task: Day 17 assignment: GTM Tag + Attribution Note
7Module 7: Scaling & Advanced Strategies2 lessons ▾
  • Day 18: Budget Scaling, Retargeting & AutomationPractical task: Day 18 assignment: Scaling Plan Design
  • Day 19: Reducing CPL & Multi-Channel ScalingPractical task: Day 19 assignment: Multi-Channel Budget Plan
8Module 8: Live Project & Career Prep1 lesson ▾
  • Day 20: Live Project & Career PrepPractical task: Day 20 assignment: Portfolio + Mock Interview

How it works

  1. STEP 1
    Watch a short lesson
    Concepts explained on the real tool screen.
  2. STEP 2
    Do it yourself
    Follow the guided lab step by step.
  3. STEP 3
    Submit your task
    Get instant AI feedback, then a mentor review.
  4. STEP 4
    Build your portfolio
    Approved work goes on your public profile.

FAQs

Can I try before paying?

Yes. The first module is free. Log in and click “Start free module”.

How are tasks reviewed?

You get instant AI feedback when you submit, and a mentor scores your work against the rubric shown on each task.

Do I get a certificate?

Yes. Your certificate is issued once your capstone project is approved by a mentor.

How do I pay?

Payments are handled securely by Razorpay: UPI, cards, net banking and wallets.

See our refund policy.

₹25,000
First module free
Start free